Logic Rebrand

Fresh New Look For Logic Reflects New Vision

Logic Group, Cumbria's progressive plumbing and heating firm has developed a fresh new look. The process of re-branding transcends cosmetic changes and reflects new emphases in management and service strategy that will consolidate focus on the firm's core trading areas and upon the new growth areas of renewable energy and energy saving technology installations and maintenance.

The firm's characteristic trademark 'L' logo in black and brown facets against green is being replaced with a simpler and fresher square mosaic pattern with green 'L' against a white field. The favicon shows this 'L' white on black. The firm's showroom sign has already been updated and the fleet of vans will be gradually redecorated accordingly. 

Logic Group's website is also being refreshed with the new site having a higher key generally, for a lighter cleaner look. There is a better balance of images to text and a more user-friendly site structure that emphasises core business areas with additional new pages devoted to the needs of specific customer groups, home owners, landlords and letting agents. The menu has been readjusted to help people find relevant information more quickly and a lot of attention has been devoted to Search Engine Optimisation so that the customer is well-served from the outset of their search.